Honoré de Balzac reportedly downed 50 cups of coffee a day to encourage his words to flow.
Theodor Seuss Geisel donned a hat to overcome his writer’s block.
As for Agatha Christie, she munched on apples in the bath as she waded through her mystery plots.
But you don’t have to get wired, fashion yourself a fez, or go fruitatarian to effectively communicate your business’s story.
In fact, I’ve been honing my writing and editing habit for over a decade so that you don’t have to.